Jamie Gets The Chop — Well, Nearly…
It might be just me but when I saw this packaging of people brand Jamie Oliver’s knife selection, I had to smile. For one, I am not sure if he’s such a pink guy but mainly the head is a bit close to the knife’s edge! A bit of Henry VIII maybe?
It would have been nice if, when they did the packaging design, they played with the presence of the knife and what the product does to try to link it visually to the brand.
It seems like a missed opportunity I hadn’t expected from the otherwise ‘super brand’ Jamie.