A Brand Advert to DIY For

Just a quick one really. I am not a regular TV advertising watcher, but when I came across the recent B&Q ad, I thought it is a great example for the difference between big brand advertising and direct response adverts.
[youtube http://www.youtube.com/watch?v=abU4PFYFeXI?rel=0]
The ad focuses purely on the emotional connection with the brand. Helping you say ‘I did that’ is such a strong summary of what a home improvement company can strive for. It works because we all know that B&Q is about DIY, about paints, wood, screws and wallpaper, about tools and garden accessories. If we didn’t, the ad may look pretty, but we’d be missing out on all those messages that describe what B&Q actually offers.

advertising, brand advertising

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