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A Fashion Item to Chew On

It’s a far stretch in my mind, but it seems the creators of Kellogg’s are the next brand to enter the world of fashion. Their first special edition designer handbag by Australian fashion designer Kirrily Johnston was announced this week.
It does have a pocket for holding the Special K snack bar but I am somewhat bemused and curious if this will be a sell out or just a fad…

Kelloggs special k handbag
What if I put my Mars Bar in the pocket?!

The cost of the handbag, which is made from calf leather and has a handcrafted detachable tassel for a key ring, is around $750 and I will be really interested to see who will buy this. At this price point, is a cereal brand really attractive enough to make a woman who could spend that money on an established handbag or fashion brand to splash out on the Kellogg’s handbag?
Maybe they will and it’s genius. Maybe they won’t and it will move to the section of ‘brand extensions that didn’t work out’.

brand extension, Brand Strategy, Branding, product development

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