Am I missing something?

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Whilst having a stroll with my husband and son through the isles of Boots (yes, strolling with a 22 month old toddler does get that exciting) Steven points out an advertisement to me that made us both wonder and ponder. Could it be a hidden message? Did we misunderstand the product? It just made us laugh, so here it is, a strange decision of art direction and design – apart from the fact that the model looks like he will only need to touch a razor once in a blue moon…

Wilkinson Shaver
Did I misunderstand the concept of how to hold a razor all those years?


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