An (Almost) Perfect Ambient Brand Advert

If it wasn’t for the scale of the people directly in front of this billboard for McDonald’s, this would be right up there for me as a super ambient brand advert that plays with the environment with great effect.
It works really well in terms of message and being memorable – and it’s apt for the campaign the brand was running as a main sponsor during the London 2012 Olympics. I’m Lovin’ it!…
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ambient, brand advertising

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