Coca Cola – A Brand That Pulls Its Socks Up…

The Diet Coke brand s on the move. A few months ago it was London Fashion Week.

Now it is the launch of the Jean Paul Gaultier bottles for diet coke that is in the news. The ‘Madonna’ inspired designs position the brand as a cool accessory, which reminds me once again of the FiloFax strategy to use a designer to create a special collection for the rather traditional brand.



[youtube=http://www.youtube.com/watch?v=Sq8OKMw6c7I&w=560&h=315]
When looking at the different bottle designs and musing over the undoubtedly super versatile history of the brand, I remembered a scene from Strictly Ballroom that may have been the brand’s first exploration of the fashion subject – check out the socks! Almost as eccentric as the  ‘The Cure’ Love Song where they have socks hanging up in a cave.

Here is a video of the whole scene. Obviously unintentionally, in light of the news and fashion hype surrounding the brand this just makes me smile.
[youtube=http://www.youtube.com/watch?v=WRx0b993Lj4&w=560&h=315]