• Home
  • Egg on your shop display designers!

Egg on your shop display designers!

(Or the POS department)…

Messy.
Messy.

What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not try to feature them with an equally eye-catching display? Egg cups anyone? Or even better an egg box to be truly authentic with the amount of egg timers and different colours available.
I found this egg packaging endearing: behance – though just an open egg box would have been fine…
Lovely simple egg display…

A simple egg box would have done...
A simple egg box would have done…

Branding doesn’t stop with a good product and messaging. The packaging is just as important – and if there is none in a retail environment, POS or display design takes on a crucial role in expression that brand message. Looking at the shelf now it says bright and will fly around the house. Not sure.
If it was neatly displayed, and looked organised, that would be more my cup of tea. Kitchens get messy without anyone doing much of anything! If you compare this display to any of the  Joseph Joseph brand, I am quite certain they would have made a feature of the holder as much as of the product.
joseph-joseph-nesting-utensils
Ladle stand..

joseph-joseph-chopping-boards
Chopping board file…

Ad hoc” tea infuser design with stand – no dripping, rolling off or mess after use

Branding is in the detail. And those little extra details can make all the difference in the busy shelves or high street shops…

Branding, packaging

Leave a Reply

Your email address will not be published. Required fields are marked *

Get in touch

We'd love to have a chat – feel free to drop us a line at info@essence-design.co.uk

Copyright © 2018 Essence Design Ltd