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Hanging in there – an eye catching brand advertising campaign by German magazine Wirtschaftswoche

Wirtschaftswoche brand logo
It certainly did make me stop and look twice. They were looking pretty realistic from afar. Two men hanging either side of a poster. On closer inspection it was revealed that they were of course just dummies, but it all tied nicely together and reminded me of the Economist brand ads, but taken to a more physical level.

Wirtschaftswoche Brand Advert
Roughly translates to: 'He who wants to stay on top, has to read'

Wirtschaftswoche brand advert two man hanging on poster
The posters themselves are positioned in view of business travellers

Just another lovely example of a brand not shying away from trying a different approach in their advertising and marketing. And with the posters positioned near the Lufthansa business class check in, they did everything possible to catch the eye of the magazine’s target subscribers. We like…

Funny

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