Hello to Jason Isaacs

Sometimes the unexpected little touches of being human do more for a brand than extensive advertising and media campaigns.

Those familiar with the brilliant Mark Kermode will probably know the somehow a bit of a cult  ‘Hello to Jason Isaacs‘ campaign that has been around for ages now and it is lovely to see how it spreads.

I did really smile when I realised that if you type into google search ‘Jason Isaacs’, it displays the term ‘Hello to Jason Isaacs’ above all content.

Just the little fact that google, master of search, is participating in this communal eccentricity lends the company an altruistic feel and the sense of not taking itself too serious. It’s a nice change from the patent waving, all-dominating super brand image. Image

Nice touch, google!

brand management, Funny

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