Hmmm. A restaurant name not for the speed reader – or faint hearted
If this restaurant has done one thing with their logo it’s make me read it twice – but I’m not sure if for the right reason!
Since I believe that what we feel about a brand identity is just as important as what the brand delivers, I’d be wary to try this one, even if it’s a matter of spelling and interpretation.
Of course this is only because I am ignorant and not concentrating whilst flicking through the ad section of a magazine but there may be others like me so beware when deciding a brand name.
It actually reminds me of the muppets and as the international tour manager with the name Dominic Badguy — “pronounced Bad-gee…it’s French!”… 🙂