Levi Roots Has a Brand Message…

Sometimes I feel like officially complaining about the undervalued state of the branding and design industry.
Lament lament – every now and again the BBC does us a favour.
In the latest episode of The Apprentice – You’re Fired, Levi Roots explains that it was all wrong because of the marketing and the branding. Not just about the spelling mistake of the brand name, but about the visual messages not coming across.

Bellissimo Spelling mistake
Cringe factor. Wrong brand. Wrong brand message. - Photo from BBC

Levi nicely pointed out the importance of a professional image especially when dealing with other businesses in the trade industry.
Levi-Roots-on-Branding
They didn't get the message across.

Thank you Mister BBC and Levi Roots! Apart from the entertainment, it is very nice to be in a sector that once in a while is appreciated as a key factor in the success of a business. Made my day!

brand management, Branding, typography

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