More Typography

… another week, another ad. Referring back to my earlier post on typography used in a local brand identity, here is another example of a poster where typography makes me stumble.
T-Mobile chose not to separate or highlight in any way their product or package – and it reads rather peculiarly ‘You fix your kids’…

T-Mobile Brand Advert
You fix your kids - and other innovative products from the T-Mobile brand.

What difference a bit of type treatment makes to a brand message.


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