No Feast for Fastfood Superbrands
McDonald’s and Burger King may be the fast food super giants that open new restaurants here, there and everywhere (1,300 McDonald’s restaurants are planned for 2012 – see article in RTT News), but they are brands that are still culturally controversial and their acceptance is debatable.
Here is just one quite refreshing sign that family life and fast food don’t go together – Maxxi is Thuringia’s largest softplay centre with a lot of footfall from toddlers, school kids and their parents. What’s significant is that other food is allowed, so the ‘discrimination’ is clearly brand specific.
It will take more than adding some green and some poignant advertising slogans to change the perception of those businesses and their culinary value.