Packaging for the zombie generation

I love sports, dancing, skating, running… And healthy eating goes with it. This however has stopped me in my tracks, confused and perhaps a bit bewildered.

What were they thinking? Is it a promo merchandise goody for the latest apocalyptic movie hitting the screens? Or did I miss the band wagon of runners fashion etiquette? Or is it leftover stock from a yet unpublished branding exercise episode of The Apprentice?

Eventually I was ready to move on, Spring in my step and fuel your 10k hours left of the shelf. 

scary, not yummy, perhaps I'm not zombie enough!
scary, not yummy, perhaps I’m not zombie enough!

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