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Santander and That Strange Connection

20130718-181332.jpg We must be a nation in love with sport at the
moment. Last year’s Olympics are still a relatively fresh memory,
Andy Murray did us proud at Wimbledon and all is not lost yet for
the football, either. I get that celebrities are powerful brand
endorsers and can add to the image enormously – but what Santander
has to do with it is still a mystery to me. I find their sports ads
this year just as contrived as the bank account raving ones with
Lewis Hamilton last year. Throwing anames at a brand campaign does
not guarantee it will be memorable for all the right reasons. Note
to self: must research some good examples of where it works well
for a brand. After my holiday. And without thinking about
Santander’s iPhone app.

advertising, Branding

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