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Saw this and it made me smile…

Brand Advert for Virgin Mobile
Speaking a brand’s language – visually and in the copy. Nice one.

Here is  just one of those nice ads that don’t try too hard and don’t try to be too clever, either.
I love the typography and the feeling they don’t take themselves too seriously, either. The Virgin brand at its best. Talks the language and has a light feel around it. Shame they still send me unsolicited mail every week which is irrelevant to myself and puts the brand values down a notch in my own mind.
 

advertising, brand language, brand message, Branding, typography

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