Seeing Double – and More…

I like this ad. It’s very simple, very local and very clear. It’s the kind of direct response advert that tries to be a brand advert without being too clever and without losing the message. What I like most about it though – and I have no idea if this was intentional – is the fact that, as my dear husband pointed out, for the past few months there has always been a glasses ad there from Specsavers or Vision Express
Estate Agent Green
Whether it was an intended pun or just pure coincidence, it is still a good example of brand advertising that works. And whilst I am not saying that the colours, the type, the logo or the ‘glasses oval’ are the best this business can do for its brand, they have achieved a clearer message than a lot of ads I have walked passed on that corner.

advertising, Funny

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