https://essence-design.co.uk/schlumpf-pudding-and-what-a-failed-dessert-taught-me-about-branding/ 2026-03-27T17:20:12+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2026/03/branding-lesson-framing-confidence-graphic-design-sutton-coldfield.jpg branding-lesson-framing-confidence-graphic-design-sutton-coldfield https://essence-design.co.uk/when-nice-ideas-quietly-undermine-your-brand/ 2026-03-20T12:07:49+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2026/03/Essence-brand-consultancy-101-the-meaning-of-colour-in-branding-1.jpg Essence brand consultancy 101 the meaning of colour in branding https://youtu.be/eCyw3prIWhc https://essence-design.co.uk/wp-content/uploads/2026/03/Essence-brand-consultancy-101-the-meaning-of-colour-in-branding-1.jpg When “nice ideas” quietly undermine your brand A “nice idea” on paper doesn’t always land that way in reality. From pink “for her” products to high-profile ad missteps, this piece explores how small assumptions in brand design can quietly send the wrong message – and why it’s interpretation, not intention, that really matters. brand design https://www.youtube.com/embed/eCyw3prIWhc?si=1KVvGUAn1r-ZLPEv https://img.youtube.com/vi/eCyw3prIWhc?si=1KVvGUAn1r-ZLPEv/hqdefault.jpg When “nice ideas” quietly undermine your brand A “nice idea” on paper doesn’t always land that way in reality. From pink “for her” products to high-profile ad missteps, this piece explores how small assumptions in brand design can quietly send the wrong message – and why it’s interpretation, not intention, that really matters. brand design https://www.youtube.com/embed/_DXsJDDkOMo?si=pyKw9uo4wxoiYdPE https://img.youtube.com/vi/_DXsJDDkOMo?si=pyKw9uo4wxoiYdPE/hqdefault.jpg When “nice ideas” quietly undermine your brand A “nice idea” on paper doesn’t always land that way in reality. From pink “for her” products to high-profile ad missteps, this piece explores how small assumptions in brand design can quietly send the wrong message – and why it’s interpretation, not intention, that really matters. brand design https://www.youtube.com/embed/AY9d5vDjY9A?si=2MNF7MRUx0SJzBPz https://img.youtube.com/vi/AY9d5vDjY9A?si=2MNF7MRUx0SJzBPz/hqdefault.jpg When “nice ideas” quietly undermine your brand A “nice idea” on paper doesn’t always land that way in reality. From pink “for her” products to high-profile ad missteps, this piece explores how small assumptions in brand design can quietly send the wrong message – and why it’s interpretation, not intention, that really matters. brand design https://essence-design.co.uk/laying-down-the-branding-law-for-burley-law/ 2026-03-25T15:09:26+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2024/02/Business-Card-Cell-Phone-and-NFC-Card-Graphic-Design-Studio-Birmingham-Sample.jpg Business-Card-Cell-Phone-and-NFC-Card-Graphic-Design-Studio-Birmingham-Sample https://essence-design.co.uk/wp-content/uploads/2024/02/Business-Card-Cell-Phone-and-NFC-Card-Graphic-Design-Studio-Birmingham-Sample.jpg Business-Card-Cell-Phone-and-NFC-Card-Graphic-Design-Studio-Birmingham-Sample /wp-content/uploads/2026/03/Burley-Law-website-design-and-development-essence-design.mp4 https://essence-design.co.uk/wp-content/uploads/2024/02/Business-Card-Cell-Phone-and-NFC-Card-Graphic-Design-Studio-Birmingham-Sample.jpg Laying down the brand identity law for Burley Law Take a peek at my work with Burley Law! Together, we've jazzed up their brand identity, whipped up a sleek website, sparked engaging social media conversations, designed some cool merchandise, fine-tuned their brand voice, and boosted their SEO game. brand identity https://essence-design.co.uk/the-art-of-patience-mastering-time-for-better-creative-thinking/ 2024-02-14T19:34:24+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2024/02/Creative-thinking-in-a-Birmingham-graphic-design-studio.webp Creative thinking in a Birmingham graphic design studio https://essence-design.co.uk/brand-consistency-more-than-just-a-logo/ 2023-09-01T11:11:30+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2023/09/Brand-Guide-for-consistency.jpg Brand-Guide-for-consistency https://essence-design.co.uk/restaurant-branding-for-the-hyatt-regency-london-blackfriars/ 2024-03-07T22:09:44+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2023/11/LC-Coasters-Visual-scaled.jpg L&C Coasters Visual https://essence-design.co.uk/wp-content/uploads/2023/11/LONRB_L001b-ctr-TM-color-CMYK-scaled.jpg Hyatt Logo https://essence-design.co.uk/how-to-come-up-with-a-brand-name-that-works-internationally-as-well-as-locally/ 2022-10-07T12:54:46+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2022/10/Brand-name-generation-for-international-businesses.jpg Brand name generation for international businesses https://essence-design.co.uk/its-a-wrap/ 2022-06-24T09:27:58+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2022/06/JBC-Skills-Banner-stand-04.jpg JBC-Skills-Banner-stand-04 https://essence-design.co.uk/wp-content/uploads/2022/06/1hour-project-banners-2-1024x853.jpg https://essence-design.co.uk/tool-tip-for-web-videos/ 2022-06-16T10:11:15+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2022/06/Website-openers.png Website openers https://essence-design.co.uk/missed-opportunity-alert-for-brand-strategy-and-design/ 2022-03-15T14:43:01+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2022/03/vintage-fish-for-hire.jpg vintage-fish-for-hire https://essence-design.co.uk/wp-content/uploads/2022/03/hidious-roundabout.jpg The link between brand strategy and design in situ on this crazy roundabout https://essence-design.co.uk/joomla-4-how-to-get-rid-of-index-php-from-your-urls/ 2022-02-22T19:54:43+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2022/02/3.jpg https://essence-design.co.uk/wp-content/uploads/2022/02/4-1024x576.jpg https://essence-design.co.uk/the-rule-of-five-beyond-your-five-a-day/ 2022-01-27T12:59:01+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2022/01/75D90F0A-2A7F-4CB4-AF0E-668D1A5150D4.png 75D90F0A-2A7F-4CB4-AF0E-668D1A5150D4 https://essence-design.co.uk/a-name-a-kingdom-for-a-name/ 2021-08-31T20:52:21+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/08/We-are-not-expendable.png Naming of brands https://essence-design.co.uk/what-running-a-sutton-coldfield-design-studio-brand-consultancy-taught-me/ 2022-03-16T13:53:52+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/05/Brand-consultancy-vs-graphic-design-studio01.jpg Brand consultancy vs graphic design studio01 https://essence-design.co.uk/wp-content/uploads/2021/05/Brand-consultancy-vs-graphic-design-studio05-1024x683.jpg Sutton Coldfield design studio and brand consultancy https://essence-design.co.uk/graphic-design-studio-and-brand-consultancy-are-they-really-the-same/ 2021-05-16T08:43:14+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/05/Brand-consultancy-vs-graphic-design-studio00.jpg Brand consultancy vs graphic design studio00 https://essence-design.co.uk/wp-content/uploads/2021/05/Brand-consultancy-vs-graphic-design-studio07-1024x683.jpg Brand consultancy vs graphic design studio07 https://essence-design.co.uk/lets-talk-fibres/ 2021-04-13T17:03:19+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/04/2.jpg Print papers for brand designs https://essence-design.co.uk/wp-content/uploads/2020/06/LV-branding-business-cards.jpg Luxury Vacations Branding https://essence-design.co.uk/your-web-tech-wrapped-up/ 2021-03-22T10:09:24+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/03/Test-the-Contrast-2.png Web tech wrapped up https://essence-design.co.uk/wp-content/uploads/2021/03/3-1024x1024.png https://essence-design.co.uk/international-womens-day/ 2021-03-08T10:41:08+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/03/Font-4.png International Womens' Day https://essence-design.co.uk/wp-content/uploads/2021/03/We-are-all-equal.jpg We-are-all-equal https://essence-design.co.uk/hotels-and-restaurant-marketing-ideas-for-the-way-out-of-the-pandemic/ 2021-02-24T20:38:13+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/02/GettyImages-585064444-e1614121527204.jpg Service of bell https://essence-design.co.uk/wp-content/uploads/2021/01/The-Abbey-Hotel-and-Spa-branding.jpg The-Abbey-Hotel-and-Spa-branding https://essence-design.co.uk/whats-a-media-kit-and-how-do-i-create-one/ 2021-02-07T22:24:34+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/02/Press-kits-and-how-to-create-them-for-media.jpg Press-kits-and-how-to-create-them-for-media https://essence-design.co.uk/marketing-ideas-for-hotels-and-hospitality-in-2021/ 2021-01-17T17:57:39+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/01/8c1460d8-d5a5-4584-b95b-381687627345.png 8c1460d8-d5a5-4584-b95b-381687627345.png https://essence-design.co.uk/wp-content/uploads/2021/01/1162798345-1.jpg Virtual tours for hotels and restaurants https://essence-design.co.uk/kiss-your-brand-2/ 2021-01-17T18:00:44+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2021/01/kiss-your-brand.jpg kiss-your-brand https://essence-design.co.uk/what-colour-should-i-make-my-brand-identity-and-logo/ 2021-01-04T18:06:28+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/11/BBE276C9-26D5-426A-9C7F-AAC7CF345B82-scaled.jpeg BBE276C9-26D5-426A-9C7F-AAC7CF345B82 https://essence-design.co.uk/brand-colour-swatches-and-why-they-matter/ 2021-02-22T16:39:05+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/12/e8c49cc2-f1af-4d4a-bbe2-f764709b753b.png Graphic design brand materials https://essence-design.co.uk/wp-content/uploads/2020/11/Brand-Psychology-Logos.png https://essence-design.co.uk/tech-branding-and-ducks/ 2020-11-22T08:55:24+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/11/fd1a9dfd-826c-4c75-b2ce-b06d78b5a08e.png fd1a9dfd-826c-4c75-b2ce-b06d78b5a08e.png https://essence-design.co.uk/how-to-add-adobe-fonts-to-spark/ 2020-11-18T18:47:44+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/11/Weird.png https://essence-design.co.uk/wp-content/uploads/2020/11/Add-adobe-fonts-1024x748.png https://essence-design.co.uk/what-is-a-logo/ 2020-11-12T21:40:31+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/11/E7D33C06-5847-4F76-8AEC-1E58DA7A6EB6.png What is a logo https://essence-design.co.uk/wp-content/uploads/2020/11/7219F1EF-0BBC-44F6-B08D-B46D1592F92B-1024x683.jpeg https://essence-design.co.uk/what-is-an-aperture/ 2020-11-01T15:25:17+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/11/a616864b-c310-40ad-836c-1f8607a4b7a8.png a616864b-c310-40ad-836c-1f8607a4b7a8.png https://essence-design.co.uk/serif-typefaces-and-their-lesser-known-sub-classes/ 2020-10-25T19:49:54+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/10/Serif-Fonts.png Serif-Fonts https://essence-design.co.uk/wp-content/uploads/2020/10/Serif-Fonts-by-Essence.png https://essence-design.co.uk/navigating-online/ 2020-10-15T09:01:01+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/10/GettyImages-1211384853.jpg online presence https://essence-design.co.uk/wp-content/uploads/2020/10/GettyImages-1211384629-1024x704.jpg https://essence-design.co.uk/new-brand-identity-for-high-end-tour-operator-luxury-vacations-uk/ 2020-10-10T20:35:45+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/10/LV-branding-brochures.jpg LV-branding-brochures https://essence-design.co.uk/wp-content/uploads/2020/10/Essence-Brand-Elements-LV.jpg https://www.youtube.com/embed/Nfp5Dqaa-xo https://img.youtube.com/vi/Nfp5Dqaa-xo/hqdefault.jpg New brand identity for High-end Tour Operator Luxury Vacations UK Luxury Vacations UK had outgrown its existing brand we developed for the client over a decade ago. The timing was planned to coincide with a major re-work of the tour operator's website, as well as their promotional tour guides and the introduction of branded tour videos. The new brand identity combines the https://essence-design.co.uk/colours-colours-colours/ 2020-10-07T21:30:27+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/10/Screenshot-2020-10-07-at-22.13.31.png Screenshot 2020-10-07 at 22.13.31 https://essence-design.co.uk/wp-content/uploads/2020/10/Screenshot-2020-10-07-at-21.57.31.png https://essence-design.co.uk/the-woodlands-suite/ 2020-10-07T18:32:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/10/The-Woodlands-Suite-Website.jpg The-Woodlands-Suite-Website https://essence-design.co.uk/existential-holiday-reads/ 2020-09-15T18:41:54+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/09/IMG_1065-scaled.jpg If cats could talk... https://essence-design.co.uk/brand-management-in-a-locked-down-new-world/ 2020-09-14T09:44:35+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/09/the-world-is-closed.jpg the-world-is-closed https://essence-design.co.uk/wp-content/uploads/2020/09/The-Beautry-Room-rebrand-2020-1024x665.jpg https://essence-design.co.uk/svg-files-and-joomla-a-workaround/ 2020-06-22T14:02:31+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/06/Asset-4.png http://essence-design.co.uk/wp-content/uploads/2020/06/Asset-6.png https://essence-design.co.uk/akeeba-secret/ 2020-06-10T10:42:54+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/06/Unknown.png http://essence-design.co.uk/wp-content/uploads/2020/06/Screenshot-2020-06-10-at-11.38.22.jpg https://essence-design.co.uk/screen-caps-magic/ 2020-06-06T20:16:03+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/06/Keyboard-capture-screen.jpg Keyboard-capture-screen https://youtu.be/PWVPSr0PyuA https://essence-design.co.uk/wp-content/uploads/2020/06/Keyboard-capture-screen.jpg Screen caps magic Whether you are trying to put together a presentation or you want to share a bit of news in an email – or you are trying to present some creative work to a client – screen caps are super useful to capture and explain – well – screens... On a Mac you used to have this wonderful shortcut of command, control + https://www.youtube.com/embed/PWVPSr0PyuA https://img.youtube.com/vi/PWVPSr0PyuA/hqdefault.jpg Screen caps magic Whether you are trying to put together a presentation or you want to share a bit of news in an email – or you are trying to present some creative work to a client – screen caps are super useful to capture and explain – well – screens... On a Mac you used to have this wonderful shortcut of command, control + https://essence-design.co.uk/first-day-on-the-bus/ 2020-06-02T20:10:59+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/06/Unknown.jpeg https://essence-design.co.uk/a-shortcut-to-building-bridges/ 2020-06-01T19:06:08+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/06/Keyboard-Open-Bridge.jpg Keyboard-Open-Bridge https://essence-design.co.uk/the-marvellous-mrs-hollingsworth/ 2020-05-30T11:46:31+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/05/Messages-Image111526645.png Kate photography branding https://essence-design.co.uk/how-to-add-free-apple-fonts/ 2020-05-28T13:50:32+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/05/Font-opener.jpg Font-opener http://essence-design.co.uk/wp-content/uploads/2020/05/font-download.jpg https://dsc.cloud/965274/Screen-Recording-2020-05-28-11-12-16.mp4 https://essence-design.co.uk/wp-content/uploads/2020/05/Font-opener.jpg How to add free apple fonts Apple has released more free fonts as part of Catalina. You can see the complete list of fonts to download here: https://support.apple.com/en-us/HT210192 When you get to your FontBook app and click on 'All Fonts', you will notice that some of them are greyed out. It's really easy to unlock them though, https://essence-design.co.uk/mukwashi-trust-school/ 2020-05-28T11:58:05+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/05/repsonsive-website.jpg repsonsive-website https://essence-design.co.uk/fooled-by-progress/ 2020-05-21T18:42:15+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/04/Fooled-by-Progress-Book-Design.jpg Fooled by Progress Book Design https://youtu.be/haOSmlwdJXo https://essence-design.co.uk/wp-content/uploads/2020/04/Fooled-by-Progress-Book-Design.jpg Fooled by Progress Complex problems require simple solutions. This book, by acclaimed British journalist Ross Butler, explains why. This book is a survival guide for humanity. It explores the concept that progress is not about complexity, but based on simplicity. That in fact, simple solutions are far better suited to complex problems https://www.youtube.com/embed/haOSmlwdJXo https://img.youtube.com/vi/haOSmlwdJXo/hqdefault.jpg Fooled by Progress Complex problems require simple solutions. This book, by acclaimed British journalist Ross Butler, explains why. This book is a survival guide for humanity. It explores the concept that progress is not about complexity, but based on simplicity. That in fact, simple solutions are far better suited to complex problems https://essence-design.co.uk/corona-crisis-help-for-limited-companies/ 2020-05-21T18:12:46+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/04/Work-from-home.jpg Work-from-home https://essence-design.co.uk/lockdown-day-5-clap-for-our-carers/ 2020-05-21T18:12:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/03/Clap-for-our-carers.jpg Clap-for-our-carers https://essence-design.co.uk/what-brands-do-when-they-get-it-right/ 2020-05-21T18:12:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2013/06/what-do-brands-do.jpg What-do-brands-do https://www.youtube.com/embed/K6r99N3kXME https://img.youtube.com/vi/K6r99N3kXME/hqdefault.jpg What brands do in a crisis Another day in isolation, another day where brands are being made or broken by how they react, how they communicate and how they connect to us during this outbreak.  I get really annoyed now by all those automated funnel sales emails that are coming through fishing for subscribers. The jolly sales talk of marketeers https://essence-design.co.uk/lockdown-day-3-how-to-stay-sane-working-from-home/ 2020-05-21T18:12:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/03/img_1629-compressed.jpg img_1629-compressed.jpg https://essence-design.co.uk/lockdown-day-2-working-from-home-with-your-significant-other/ 2020-05-21T18:12:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/03/img_0739-scaled.jpg img_0739.jpg https://essence-design.co.uk/day-1-of-the-lock-down-how-to-lock-down-documents/ 2020-05-21T18:12:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/03/img_9484.jpg img_9484.jpg http://essence-design.co.uk/wp-content/uploads/2020/03/img_9483.jpg https://essence-design.co.uk/how-do-you-cope-with-the-ever-looming-mr-admin-lurking-in-every-corner-of-your-business/ 2020-05-21T18:12:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/02/img_7853-scaled.jpg img_7853.jpg https://essence-design.co.uk/what-is-a-masterpage-in-powerpoint/ 2020-05-21T18:12:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/02/img_9025.jpg img_9025.jpg https://essence-design.co.uk/how-do-i-create-a-new-blank-presentation-in-powerpoint/ 2020-05-21T18:12:47+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/02/img_9024.jpg img_9024.jpg https://essence-design.co.uk/always-say-never-oh-never-mind/ 2020-05-21T18:12:48+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2020/02/EDAwards-Email.png EDAwards Email http://essence-design.co.uk/wp-content/uploads/2020/02/whatthefontcomicsans.png https://essence-design.co.uk/a-new-website-for-interior-designer-james-charles/ 2020-02-26T12:00:10+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2019/02/James-charles-interior-design.jpg James-charles-interior-design https://essence-design.co.uk/new-brand-identity-for-hemps-cbd-oils/ 2020-02-26T12:00:12+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2019/02/01-front-view-500mg.jpg 01-front-view-500mg http://essence-design.co.uk/wp-content/uploads/2019/02/02-side-view-1500mg-1-1024x683.jpg https://essence-design.co.uk/stonebridge-talent-branding/ 2020-02-26T12:00:12+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2018/10/Stonebridge-Talent-Logo.jpg Stonebridge-Talent-Logo http://essence-design.co.uk/wp-content/uploads/2018/10/Stonebridge-Talent-Web-suite.jpg https://essence-design.co.uk/luxury-holidays-in-the-uk-can-i-book-now-please/ 2020-02-26T12:00:12+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2018/06/Tour-Guide-Scotland-cover.jpg Tour-Guide-Scotland-cover http://essence-design.co.uk/wp-content/uploads/2018/09/Cornwall-family-experience-brochure.jpg https://essence-design.co.uk/layers-of-deception/ 2020-02-26T12:00:12+00:00 weekly 0.8 https://essence-design.co.uk/wp-content/uploads/2018/07/Layers-of-Deception-04.jpg Layers-of-Deception-04 http://essence-design.co.uk/wp-content/uploads/2018/07/Layers-of-Deception-01-1024x683.jpg Layers of Deception Book Cover front and back