Spot the Brand
Unless they are trying to promote eye tests, this seems to be a rather very poor brand application on the site of a mighty big van. It is also a good example why we test a logo during a brand identity design process, and why there are brand identity design guidelines that help avoid such failures.
Colour and legibility go hand in hand and there is no doubt a bit of an art to finding the perfect mixture. It’s another tool for communicating a brand’s values – and a very emotional one.
Sadly, the only emotion this van evokes is that of frustration and strained eyes.