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Sticks Together Nicely – Simple Post Office Brand Graphics

post-office-branding-nessness post-office-branding-nessness post-office-branding-nessness post-office-branding-nessness

My advertising tutor at Central Saint Martins always talked about ‘ness-ness’ of things, about finding the essence of a subject matter and then visualising it in an engaging and simple manner. (Hello Clive!) Such adverts or brand messages have an innate honesty within them which may be the reason why they are often far more successful than complicated (and convoluted) displays.
This banner stand reminded me of the ness-ness tutorials. Using stamps to carry messages seems rather apt for the post office and whilst it’s probably nothing to shout about, the banner design feels appropriate and invites being read. We like!…

post-office-branding-nessness
Nice use of ness-ness in this banner stand graphic

advertising, Branding, graphic design

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