Tag: SIRI

The Day My Hands-Free Device Came to my Rescue

This is a weird one. I don’t drive a fancy car and in order to take a phone call whilst I am out driving, dear husband researched and gifted me with a hands-free box that clips onto my sun shield and connects to my iPhone via bluetooth.
Sadly, after months of working blissfully, I started losing connection about a week ago and despite best efforts of restarting, disconnecting and finally forgetting the device actions I didn’t manage to get my iPhone and Jabra to talk to each other again. This morning, about to head off to a client meeting and expecting a phone call on the way, I once again tried and tried, with no luck. Finally, and almost in jest, I held the hands-free box in my hands and pressed the function key for what is I guess a SIRI equivalent asking me to say a command and voiced in a rather desperate tone ‘pair with my iPhone’ – only to receive a simple step-by step guide to pairing the devices and within seconds I had a connection again!

Brand experience with a voice
Answering my desperate calls… unlike SIRI, this technology created a brilliant brand experience.

What a positively surprising outcome to a frustrating process! I want that Jabra computer everywhere! Where SIRI clearly wasn’t ready for the market, this simple version did just the job. And the brand’s tagline ‘You’re on’ is translated brilliantly into a rewarding brand experience.
I think I will always remember the day when a computer became a little bit more human (and a whole lot more helpful) without being gimmicky and trying too hard.  Thank you, Jabra! You are officially my personal brand of the week!

brand experience, SIRI

Get in touch

We'd love to have a chat – feel free to drop us a line at info@essence-design.co.uk

Copyright © 2018 Essence Design Ltd