This is a weird one. I don’t drive a fancy car and in order to take a phone call whilst I am out driving, dear husband researched and gifted me with a hands-free box that clips onto my sun shield and connects to my iPhone via bluetooth.
Sadly, after months of working blissfully, I started losing connection about a week ago and despite best efforts of restarting, disconnecting and finally forgetting the device actions I didn’t manage to get my iPhone and Jabra to talk to each other again. This morning, about to head off to a client meeting and expecting a phone call on the way, I once again tried and tried, with no luck. Finally, and almost in jest, I held the hands-free box in my hands and pressed the function key for what is I guess a SIRI equivalent asking me to say a command and voiced in a rather desperate tone ‘pair with my iPhone’ – only to receive a simple step-by step guide to pairing the devices and within seconds I had a connection again!
What a positively surprising outcome to a frustrating process! I want that Jabra computer everywhere! Where SIRI clearly wasn’t ready for the market, this simple version did just the job. And the brand’s tagline ‘You’re on’ is translated brilliantly into a rewarding brand experience.
I think I will always remember the day when a computer became a little bit more human (and a whole lot more helpful) without being gimmicky and trying too hard. Thank you, Jabra! You are officially my personal brand of the week!