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The trials of brand positioning …

… Quite literally actually! Returning from a trip to Germany, I came across this ‘freshness centre’ which left me chuckling. Toothbrushes and mints may go well together but slotted together with tampons and slip inlays seems somewhat inappropriate and perhaps a tad tasteless. I am not sure why, but since branding involves a lot of gut feeling, the feminine hygiene or travel refreshment guidelines could have done with some brand guidelines stating a product clear zone – even if it’s just the width of a hand – the way we prescribe them for logos to ensure they have enough clear space around them to stand out and not be compromised. We call it logo integrity. 

Product integrity should be a consideration in my mind, see also the boots example of amusingly misplaced water filters on the bladder weakness isle. 

Oh well, it is all in good humour and invites to caption writing!



product integrity
Fresh at both ends. Lovely!


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