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What Were They Thinking?! – An Innuendo Logo

Hertling logistics brand identity
Anyone feeling a sense of innuendo? Do they really not see the resemblance to a male body part? 

From their website – anyone notice a familiar shape?
This may be a case of juvenile association – but perhaps I am not the only one wondering about this choice of logo shape. Even describing it as an icon symbolising fluidity and movement seems inappropriate. If it was a word, I would understand – plenty of those happened when international brands made cultural slip-ups with ill-advised translations. But this is surely an international symbol and I can’t help but not take their branding serious!

cultural references, Funny

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