September has been a really productive and busy month – perhaps businesses are getting their ducks lined up for the winter months or perhaps it’s a general vibe of wanting to get things done after the summer. Whichever it is, I am in design heaven, with different tasks and challenges each day.
This project was just completed. The coach, Terence Perrin, is a start-up with many years of experience in talent coaching under his belt. He wanted to use a pre-designed logo from an image library (I am never a fan of this but his budget constraints didn’t allow for more, and at the end of the day what’s most important is to do a great job for a client within their budget). So instead of starting with concepts from scratch, I scoured the market place for an appropriate icon which we purchased and I adapted to make it work for him. It did however remind me of why it’s best to invest in a bespoke brand – even if just for the fact that only your brand will have that particular image. Of course with something as local and personal as coaching, it won’t have such a big impact if someone on the other side of the world uses the same icon, but I’d always strife for uniqueness.
I setup a website in a web builder that came with his domain name, same reason and even more restrictive than I ever imagined – again, if you can, it’s well worth investing in a product that is future proof for a business that’s evolving and changing. I like a challenge though and hopefully the result is still effective in terms of message and brand identity even if it was pretty limited in what one could do.
Add a flyer to the mix and we’ve delivered a nice little start-up collection for a start-up business. Fingers crossed it will be an exciting time ahead for Stonebridge Talent!