Brand consistency is one of the crucial elements in achieving this, but it is often overlooked or misunderstood. Branding is not just about a memorable logo or a catchy slogan; it’s an integrated strategy that involves several aspects, from tone to visuals to customer experience.
Creating a brand starts with a name. But finding the right name, especially one that works internationally as well as locally, can take time and effort. Here are some tips on how to come up with a …
I’ve just started using Joomla 4 for some new websites and it’s just as easy to use as the older versions. Some things are a bit unexpected, but basically it’s the same as before …
Business is about connecting with your customers and the best way to do this is through something they can relate to: a brand name. But in today’s crowded marketplace, it’s not easy to stand out from the crowd. Your brand name should be clearly defined, memorable, and unique — but that’s easier said than done. Here are seven steps you need to take in order to create a great brand name for your business.
Everybody has different paths to their chosen career. And everyone will have different experiences with self-development professionally and personally. Education has always been important to me as a designer. From the moment I entered the creative scene in London, to now where I am the creative director of a Sutton Coldfield design studio, keeping myself skilled-up is a key element of my working week.
Ever wondered what the difference is between working with a studio or a consultancy? Are you looking for affordable logo and web design in Sutton Coldfield or the West Midlands? Or are you a start-up with a vision, but not quite sure how to let the world know about it? Or maybe you are an established business that simply needs to have some new brochures designed. Who do you approach?
Your brand connects with your customers in many different ways. Some call it touch points, but simply-put it’s all the varied ways someone will come across your brand in the mind, online and in print. We are tactile people, and online does lack that dimension. Print, however, opens up a whole Aladin’s cave of possibilities […]
It’s geeky time again! Let’s talk web tech… If you have a website, you probably know there’s a lot more to the site itself. My clients won’t notice most of these extra things to think about when setting up a site. And I’ve got a lot of little helpers that make the web process smooth […]
Today is international women’s day. It’s a day we always observed and celebrated back in the former East when I was a child. Our pen pals from Russia would send these amazing cards for it, and we would giggle cause they were our age, yet sent them as if we already were ‘women’. I never […]
Hotel marketing ideas may not be on your mind right now… but with the new timeline to opening up announced, it’s going to be critical in the coming weeks to secure much-needed bookings. The impact of the Coronavirus (COVID-19) has been devastating for many, but everyone will probably agree that one of the hardest-hit sectors […]