Our Blog

The technical, the creative and some fun bits about working in branding and design – mainly because we love what we do and you might find some useful information about marketing, design and technology along the way.

Naming of brandsNaming of brands
2021-08-31 20:52:20

A name, a kingdom for a name!

Business is about connecting with your customers and the best way to do this is through something they can relate to: a brand name. But in today’s crowded marketplace, it’s not easy to stand out from the crowd. Your brand name should be clearly defined, memorable, and unique — but that’s easier said than done. Here are seven steps you need to take in order to create a great brand name for your business.
Sutton Coldfield design studio
2021-05-22 11:29:29

What running a Sutton Coldfield design studio & brand consultancy taught me

Everybody has different paths to their chosen career. And everyone will have different experiences with self-development professionally and personally. Education has always been important to me as …
Brand consultants brochure
2021-05-13 21:36:30

A Graphic design studio and a brand consultancy – what’s the difference ?

Ever wondered what the difference is between working with a studio or a consultancy? Are you looking for affordable logo and web design in Sutton Coldfield or the West Midlands? Or are you a start-…
Print papers for brand designs
2021-04-13 17:01:19

Let’s talk fibres

Your brand connects with your customers in many different ways. Some call it touch points, but simply-put it’s all the varied ways someone will come across your brand in the mind, online and …
Your web tech wrapped up
2021-03-19 13:04:33

Your web tech wrapped up

It’s geeky time again! Let’s talk web tech… If you have a website, you probably know there’s a lot more to the site itself. My clients won’t notice most of these extra things to think about w…
International Womens' Day
2021-03-08 10:35:53

International Women’s Day

Today is international women’s day. It’s a day we always observed and celebrated back in the former East when I was a child. Our pen pals from Russia would send these amazing cards for …
hotel opening
2021-02-23 23:06:57

Hotel marketing ideas for the way out of the pandemic

Hotel marketing ideas may not be on your mind right now… but with the new timeline to opening up announced, it’s going to be critical in the coming weeks to secure much-needed bookings….
Press kits and how to create them for mediaPress kits and how to create them for media
2021-02-07 22:18:12

What’s a media kit and how do I create one?

A media kit (or press kit) is a package of information relevant for the distribution of information for companies, charities or other organisations. They include facts about the people involved, the product, service or cause, as well as brand information, logos, images and visuals supporting any press releases. Media kits are a great way for […]
2021-01-16 19:43:00

Marketing Ideas for Hotels and Hospitality in 2021

Check out our top eight marketing ideas your hotel or hospitality business could look at to keep in touch with customers whilst localities remain shut.
2021-01-14 19:10:49

Kiss your brand

K.I.S.S. stands for Keep It Simple Stupid. It’s a a design principle noted by the U.S. Navy back in 1960. If you are a linguist, you may just need to ignore the obvious flaw in the abbreviation… K.I.S.S. is a great principle that can be applied to many situations. (Nobody likes things complicated). Looking at […]
2020-12-01 20:57:00

What colour should I make my brand identity and logo?

Emily Cleevely What colour should I make my brand identity and logo? You’re trying to design the logo for your brand or thinking about a colourway for your virtual and printed copy.  How do you know what colours to pick?  Can you just plump for your favourites or is there some science behind the way in which […]
Graphic design brand materials
2020-11-29 21:58:00

Brand colour swatches and why they matter

Have you ever wondered why so many companies of a certain type use a certain colour in their brand identity? And how it gives you a funny feeling when you see one that just doesn’t kinda fit? Most of the popular brand colours make sense in one way or another – with blue being the […]
2020-11-22 08:53:20

Tech, branding and ducks

I just mentioned a paragraph I have in our brand strategy workbook to my other half, techy Steve, and he taught me yet another new thing. Duck typing! (“Duck typing in computer programming is an application of the duck test—”If it walks like a duck and it quacks like a duck, then it must be […]
2020-11-18 18:47:38

How to add Adobe fonts to Spark

If you want to add Adobe fonts to your Adobe spark app to use in branded content and you think the obvious route is to go to ‘brand’ and add the font there, you may look in despair. Of course you can add your own fonts, but that involves uploading the font files – which […]

Get in touch

We'd love to have a chat about your brand, design or print projects. Please drop us a line at hello@essence-design.co.uk

© Essence Design Ltd. All rights reserved. 

Registered address: 28 High Street, Bidford-On-Avon, Alcester, Warwickshire, B50 4AA

Essence is a trading name of Essence Design Ltd. 
Company Reg. 03259117, VAT No. GB670930236