Our Blog

The technical, the creative and some fun bits about working in branding and design – mainly because we love what we do and you might find some useful information about marketing, design and technology along the way.

2021-01-16 19:43:00

Marketing Ideas for Hotels and Hospitality in 2021

Check out our top eight marketing ideas your hotel or hospitality business could look at to keep in touch with customers whilst localities remain shut.
2021-01-14 19:10:49

Kiss your brand

K.I.S.S. stands for Keep It Simple Stupid. It’s a a design principle noted by the U.S. Navy back in 1960. If you are a linguist, you may just need to ignore the obvious flaw in the abbreviati…
2020-12-01 20:57:00

What colour should I make my brand identity and logo?

Emily Cleevely What colour should I make my brand identity and logo? You’re trying to design the logo for your brand or thinking about a colourway for your virtual and printed copy.  How …
2020-11-29 21:58:00

Brand colour swatches and why they matter

Have you ever wondered why so many companies of a certain type use a certain colour in their brand identity? And how it gives you a funny feeling when you see one that just doesn’t kinda fit? Most …
2020-11-22 08:53:20

Tech, branding and ducks

I just mentioned a paragraph I have in our brand strategy workbook to my other half, techy Steve, and he taught me yet another new thing. Duck typing! (“Duck typing in computer programming is an ap…
2020-11-18 18:47:38

How to add Adobe fonts to Spark

If you want to add Adobe fonts to your Adobe spark app to use in branded content and you think the obvious route is to go to ‘brand’ and add the font there, you may look in despair. Of …
What is a logo
2020-11-12 21:40:24

What is a logo?

A brand is not a logo. A logo is not a brand.  “A logo is the gateway to the brand.” Milton Glaser Weirdly, in some ways the brand used to be a logo. Going back to the origins of branding, when far…
2020-11-01 15:16:44

What is an aperture

Both in photography and in typography, the aperture describes an opening. In cameras, its size correlates with how much light goes in. In typography, it’s closely related to what’s called a counter. As per Wikipedia, a counter is the area of a letter that is entirely or partially enclosed by a letter form or a […]
Serif fonts classification
2020-10-25 19:32:56

Serif Typefaces and their lesser-known sub classes

A serif is not a serif, so there are sub categories, pointing to the origin of each class. Serifs can be categorised as Venetian, Old Style (Geralde), Transitional, New Transitional, Modern, Slab Serif and Wedge Serif. Serif type has its origin in a necessary artefact of stone masonry where Latin words were carved into stone […]
Find your way around online
2020-10-14 21:50:04

Navigating Online

If anyone ever had any doubt, this year must have shown to businesses of all sizes and varieties that the world is happening online. And as a business, it’s ever more important to give customers a great brand experience when you can’t be there face to face.
2020-10-10 20:25:13

New brand identity for High-end Tour Operator Luxury Vacations UK

Luxury Vacations UK had outgrown its existing brand we developed for the client over a decade ago. The timing was planned to coincide with a major re-work of the tour operator’s website, as well as their promotional tour guides and the introduction of branded tour videos. The new brand identity combines the UK’s iconic symbols […]
2020-10-07 21:20:33

Colours, colours, colours

Fast becoming one of my favourite colour palette sites is http://colormind.io (Yes, they should have an ssl certificate, but I don’t think they will steal your date – you can just use it as a tool and don’t have to give away your personal info). The site uses AI to generate however many additional colours […]
2020-10-07 18:32:42

The Woodlands Suite

New website for the Woodlands Suite at the Royal Orthopaedic Hospital in Birmingham.
If cats could talk...
2020-09-15 18:41:50

Existential holiday reads

I kept the book for my holiday so I could read it cover to cover. I mean – if cats could talk… I have so many thoughts about that! Forget about Garfield, we’ve got a house cat and I do wonder…

Get in touch

We'd love to have a chat about your brand, design or print projects. Please drop us a line at hello@essence-design.co.uk

© Essence Design Ltd. All rights reserved. 

Registered address: 28 High Street, Bidford-On-Avon, Alcester, Warwickshire, B50 4AA

Essence is a trading name of Essence Design Ltd. 
Company Reg. 03259117, VAT No. GB670930236