Our Blog

The technical, the creative and some fun bits about working in branding and design – mainly because we love what we do and you might find some useful information about marketing, design and technology along the way.

brand strategy and design execution humourbrand strategy and design execution humour
2022-03-15 13:55:23

Missed opportunity alert

I love working on brand strategy and design projects, and I’ve always seen the two as interconnected. For me, graphic, web or interior design are all tools to bring a company’s message to life in many different ways. Which is why I am on the lookout for the good, the bad and the ugly when it comes to business designs. Take this one… a sponsored traffic island. Surely, this is a great opportunity for brands to have their company name and logo seen by all the passing traffic. What’s not to like – especially in the centre of Birmingham! It’s a great example of executing a company’s brand strategy and de…
Hand pointing to URL that has been rewritten by Joomla
2022-02-22 19:54:42

Joomla 4 – how to get rid of index.php from your URLs

I’ve just started using Joomla 4 for some new websites and it’s just as easy to use as the older versions. Some things are a bit unexpected, but basically it’s the same as before …
2022-01-27 09:42:34

The rule of five beyond your five a day

So I’ve got three boys aged 13 and younger. If all these years as a parent have taught me something for business, it’s that little and often works better than procrastinating and facing a huge heap…
Naming of brands
2021-08-31 20:52:20

A name, a kingdom for a name!

Business is about connecting with your customers and the best way to do this is through something they can relate to: a brand name. But in today’s crowded marketplace, it’s not easy to stand out fr…
Sutton Coldfield design studio
2021-05-22 11:29:29

What running a Sutton Coldfield design studio & brand consultancy taught me

Everybody has different paths to their chosen career. And everyone will have different experiences with self-development professionally and personally. Education has always been important to me as …
Brand consultants brochure
2021-05-13 21:36:30

A Graphic design studio and a brand consultancy – what’s the difference ?

Ever wondered what the difference is between working with a studio or a consultancy? Are you looking for affordable logo and web design in Sutton Coldfield or the West Midlands? Or are you a start-…
Print papers for brand designs
2021-04-13 17:01:19

Let’s talk fibres

Your brand connects with your customers in many different ways. Some call it touch points, but simply-put it’s all the varied ways someone will come across your brand in the mind, online and …
Your web tech wrapped upYour web tech wrapped up
2021-03-19 13:04:33

Your web tech wrapped up

It’s geeky time again! Let’s talk web tech… If you have a website, you probably know there’s a lot more to the site itself. My clients won’t notice most of these extra things to think about when setting up a site.  And I’ve got a lot of little helpers that make the web process smooth […]
International Womens' Day
2021-03-08 10:35:53

International Women’s Day

Today is international women’s day. It’s a day we always observed and celebrated back in the former East when I was a child. Our pen pals from Russia would send these amazing cards for it, and we would giggle cause they were our age, yet sent them as if we already were ‘women’. I never […]
hotel opening
2021-02-23 23:06:57

Hotel marketing ideas for the way out of the pandemic

Hotel marketing ideas may not be on your mind right now… but with the new timeline to opening up announced, it’s going to be critical in the coming weeks to secure much-needed bookings. The impact of the Coronavirus (COVID-19) has been devastating for many, but everyone will probably agree that one of the hardest-hit sectors […]
Press kits and how to create them for media
2021-02-07 22:18:12

What’s a media kit and how do I create one?

A media kit (or press kit) is a package of information relevant for the distribution of information for companies, charities or other organisations. They include facts about the people involved, the product, service or cause, as well as brand information, logos, images and visuals supporting any press releases. Media kits are a great way for […]
2021-01-16 19:43:00

Marketing Ideas for Hotels and Hospitality in 2021

Check out our top eight marketing ideas your hotel or hospitality business could look at to keep in touch with customers whilst localities remain shut.
2021-01-14 19:10:49

Kiss your brand

K.I.S.S. stands for Keep It Simple Stupid. It’s a a design principle noted by the U.S. Navy back in 1960. If you are a linguist, you may just need to ignore the obvious flaw in the abbreviation… K.I.S.S. is a great principle that can be applied to many situations. (Nobody likes things complicated). Looking at […]
2020-12-01 20:57:00

What colour should I make my brand identity and logo?

Emily Cleevely What colour should I make my brand identity and logo? You’re trying to design the logo for your brand or thinking about a colourway for your virtual and printed copy.  How do you know what colours to pick?  Can you just plump for your favourites or is there some science behind the way in which […]

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