Category: Branding

The art of patience: mastering time for better creative thinking

February 14, 2024

Creative thinking in a Birmingham graphic design studio

Have you ever felt that rush of excitement when you’re handed a new design brief? That sense of eager anticipation mixed with a dash of creative anxiety as you ponder over where to begin? If...

Brand Consistency: More than Just a Logo

September 1, 2023

In a world brimming with options for virtually every product or service, how do you make your brand stand out? Brand consistency is one of the crucial elements in achieving this, but it is often overlooked...

How to come up with a brand name that works internationally as well as locally

October 7, 2022

Creating a brand starts with a name. But finding the right name, especially one that works internationally as well as locally, can take time and effort. Here are some tips on how to come up with a...

Missed opportunity alert

March 15, 2022

I love working on brand strategy and design projects, and I’ve always seen the two as interconnected. For me, graphic, web or interior design are all tools to bring a company’s message...

The rule of five beyond your five a day

January 27, 2022

So I’ve got three boys aged 13 and younger. If all these years as a parent have taught me something for business, it’s that little and often works better than procrastinating and facing a huge heap....

A name, a kingdom for a name!

August 31, 2021

Business is about connecting with your customers and the best way to do this is through something they can relate to: a brand name. But in today’s crowded marketplace, it’s not easy to stand...

What running a Sutton Coldfield design studio & brand consultancy taught me

May 22, 2021

It started with some short cuts… Everybody has different paths to their chosen career. And everyone will have different experiences with self-development professionally and personally. Education...

A Graphic design studio and a brand consultancy – what’s the difference ?

May 13, 2021

Ever wondered what the difference is between working with a studio or a consultancy? You may be looking for a local partner to help you with your new website. Or you are a start-up with a vision, but...

Let’s talk fibres

April 13, 2021

Your brand connects with your customers in many different ways. Some call it touch points, but simply-put it’s all the varied ways someone will come across your brand in the mind, online and...

Your web tech wrapped up

March 19, 2021

It’s geeky time again! Let’s talk web tech… If you have a website, you probably know there’s a lot more to the site itself. My clients won’t notice most of these extra things to think about when...

Hotel marketing ideas for the way out of the pandemic

February 23, 2021

Hotel marketing ideas may not be on your mind right now… but with the new timeline to opening up announced, it’s going to be critical in the coming weeks to secure much-needed bookings....

What’s a media kit and how do I create one?

February 7, 2021

A media kit (or press kit) is a package of information relevant for the distribution of information for companies, charities or other organisations. They include facts about the people involved, the...

Marketing Ideas for Hotels and Hospitality in 2021

January 16, 2021

While 2020 took every business by surprise, it revealed a new shift in customer trends that are likely to continue in 2021. As we head into the New Year, now is the time for your hotel or hospitality...

hospitality marketing

Kiss your brand

January 14, 2021

K.I.S.S. stands for Keep It Simple Stupid. It’s a a design principle noted by the U.S. Navy back in 1960. If you are a linguist, you may just need to ignore the obvious flaw in the abbreviation…...

What colour should I make my brand identity and logo?

December 1, 2020

Emily Cleevely What colour should I make my brand identity and logo? You’re trying to design the logo for your brand or thinking about a colourway for your virtual and printed copy. How...

brand personality, Colours, psychology

Brand colour swatches and why they matter

November 29, 2020

Have you ever wondered why so many companies of a certain type use a certain colour in their brand identity? And how it gives you a funny feeling when you see one that just doesn’t kinda fit? Most...

brand, brand advertising, brand design, Brand Identity, brand identity design, Brand Strategy, Branding

What is a logo?

November 12, 2020

A brand is not a logo. A logo is not a brand. “A logo is the gateway to the brand.”Milton Glaser Weirdly, in some ways the brand used to be a logo. Going back to the origins of branding, when...

logo

New brand identity for High-end Tour Operator Luxury Vacations UK

October 10, 2020

Luxury Vacations UK had outgrown its existing brand we developed for the client over a decade ago. The timing was planned to coincide with a major re-work of the tour operator’s website, as well...

The Woodlands Suite

October 7, 2020

The private wing of the Royal Orthopaedic Hospital in Birmingham needed a completely new website. The site is based on Joomla and uses our fully customisable page builder to create a new, clean and...

Brand management in a locked down new world

September 14, 2020

175 days into life with Corona, businesses are getting used to developing ways of dealing with the volatility and uncertainty the pandemic keeps throwing at us. Surveying smaller companies we work...

The marvellous Mrs Hollingsworth

May 30, 2020

This has been one of my favourite projects recently. Creatives are like doctors – the worst patients. I am not sure if I read this somewhere or if it’s an unspoken gospel. For me, I know how...

brand design, Brand Strategy, Design, website design

Mukwashi Trust School

May 26, 2020
1 Comment on Mukwashi Trust School

Design for charity It’s not always about the money. And when a client of mine mentioned his new charity project, helping a school in Zambia, it felt right to be involved. With branding and...

charity, education, marketing

Fooled by Progress

April 20, 2020

Complex problems require simple solutions. This book, by acclaimed British journalist Ross Butler, explains why. This book is a survival guide for humanity. It explores the concept that progress...

Corona Crisis help for directors of Limited Companies

April 8, 2020

Martin Lewis has looked at how limited companies may be able to get help from the government. Key points: If you are having PAYE, you can go on the furlough scheme. You CAN’T work...

Clap for our carers

March 26, 2020

Annemarie Plas shared the idea for an event that united the nation. 8pm was the time to make some noise for our carers – 2m apart of course – to show how thankful we are for all they are doing right...

What brands do in a crisis

March 25, 2020

Another day in isolation, another day where brands are being made or broken by how they react, how they communicate and how they connect to us during this outbreak. I get really annoyed now by all...

attitude, brand loyalty, brand management, Brand Managment, brand message

How to stay sane working from home

March 24, 2020

If you are usually working in an office, motivated by your team and the structure put in place by your managers, working from home can be quite a daunting experience. It can be easy to feel that...

attitude, business, corona crisis

Working from home – with your significant other

March 23, 2020

We are living in crazy times right now, that’s for sure. No matter what your working circumstances are, it’s going to be a wild ride before anything gets to be the new normal. One thing...

attitude, business, corona crisis

Admin? The stick of creative work.

February 28, 2020

I filled in a business health check and one of the questions was how you cope with admin. It’s the dread of most businesses – it has to be done, someone has to do it, and sadly, being a...

A new website for Interior Designer James Charles

February 28, 2019

James contacted us with the need for a new website, initially featuring his past successes, soon to be enhanced with his current projects in the world of architecture and design. James has been...

New brand identity for Hemp’s CBD Oils

February 28, 2019

Just finished – a new brand identity for natural food supplement business Hemp’s CBD Oils. This has been a great project to work on, not just because I know the client from other projects...

Stonebridge Talent Branding

October 16, 2018

September has been a really productive and busy month – perhaps businesses are getting their ducks lined up for the winter months or perhaps it’s a general vibe of wanting to get things done after...

Luxury Holidays in the UK – Can I book now please?!

September 10, 2018

We’ve been working with Luxury Vacations for more than 12 years now – rather shocking how time flies! The team have always been amazing in a graphic design sense, appreciating and demanding good...

Brochure Design