This has been one of my favourite projects recently. Creatives are like doctors – the worst patients. I am not sure if I read this somewhere or if it’s an unspoken gospel. For me, I know how hard I find it to promote myself. Not because I don’t believe in it, but because clients always come first and as you all know, it takes a lot of time to get everything look ‘on brand’. So when Kate asked me to help her rebranding again now that she’s been in the photography field for nearly 10 years, I jumped at the task.
It has been a journey, that’s for sure. A windy road of trial and error because Kate cares just as much as all good creatives do about their work and how it’s seen by others. So it was a brave move for her to step out of her comfort zone, show who she truly is and what her passion is in a non-photographic visual sense. We’ve had many sessions going over her brand values again and again to see if they held up in light of her approach, ideal customer, specialism, tone of voice, etc – and how this should be reflected in the brand visuals.
She’s a pro, always has been, as a TV director and then as a photographer, and she’s one of a kind. Which is why this identity is bold and bright and as quirky as Kate is. The print material is designed to emphasise her style and the lovely story telling of her images.
We then created a matching website for her portfolio and blog. It’s designed for mobile and desktop and showcases her wedding, brand and family photography.
It’s been a pleasure working with Kate Hollingsworth and I hope she gets all the recognition she deserves (which is tons and tons and tons!!!) Go Kate, get them married!!!
I am a brand consultant and conceptual designer. I love using creativity to solve problems for our clients. In my spare time, I like jigsaws and probably a bit of a board game geek.