Have you ever wondered why so many companies of a certain type use a certain colour in their brand identity? And how it gives you a funny feeling when you see one that just doesn’t kinda fit?
Most...
I just mentioned a paragraph I have in our brand strategy workbook to my other half, techy Steve, and he taught me yet another new thing. Duck typing! (“Duck typing in computer programming is an application...
This has been one of my favourite projects recently. Creatives are like doctors – the worst patients. I am not sure if I read this somewhere or if it’s an unspoken gospel. For me, I know how...