Tag: business

Some very interesting thoughts on the news of the planned re-brands of Millets and Blacks. It sounds quite plausible in the Design Week article and it will need to be seen if a new strategy and ‘lick of paint’ will overcome the internal cultural and external high street behaviour issues that caused the brands to be in this situation in the first place.
Perhaps they will start the process on the ‘inside’ and it is not just a marketing fix, but the beginning of a new era for both brands.

brand, business

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