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Hello 2012 – Bye Bye Adam and Jane

It has been reported that Adam and Jane are to be dropped as the characters of the BT commercials. The family campaign was launched in 2005 and the actors have since been part of 40 ads together – sharing life, move house, break up and get married.
A summary of the story so far…
[youtube http://www.youtube.com/watch?v=IOmdapO7BME&w=560&h=315]
The first ad
[youtube http://www.youtube.com/watch?v=tQ4LylqQ0_w&w=420&h=315]
Heart to Heart
[youtube http://www.youtube.com/watch?v=l5bkniCUAow&w=560&h=315]
The little Surprise
[youtube http://www.youtube.com/watch?v=P_tGduIg-S0&w=560&h=315]
The Big Day
[youtube http://www.youtube.com/watch?v=Ze6z9bY5790&w=560&h=315]
The Wedding Dance
[youtube http://www.youtube.com/watch?v=K3VW5P93Uec&w=560&h=315]
Oooh, they will be missed! Back then, it was such a refreshing concept for a brand ad campaign. It evolved with new technology and social media to engage customers; quite a case study.
It actually reminds me of another all time favourite – from the Yellow Pages – though theirs was sadly just a one-off.
[youtube http://www.youtube.com/watch?v=YdnmiRPjcAI&w=420&h=315]

advertising, family campaign, heart to heart, wedding dance

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