Tag: packaging

Egg on your shop display designers!

(Or the POS department)…

Messy.
Messy.

What a shame! Someone in the display section of this major high street retailer really missed an opportunity. These egg timers have all the promise of making an eye catching product in the kitchen department. Why not try to feature them with an equally eye-catching display? Egg cups anyone? Or even better an egg box to be truly authentic with the amount of egg timers and different colours available.
I found this egg packaging endearing: behance – though just an open egg box would have been fine…
Lovely simple egg display…

A simple egg box would have done...
A simple egg box would have done…

Branding doesn’t stop with a good product and messaging. The packaging is just as important – and if there is none in a retail environment, POS or display design takes on a crucial role in expression that brand message. Looking at the shelf now it says bright and will fly around the house. Not sure.
If it was neatly displayed, and looked organised, that would be more my cup of tea. Kitchens get messy without anyone doing much of anything! If you compare this display to any of the  Joseph Joseph brand, I am quite certain they would have made a feature of the holder as much as of the product.
joseph-joseph-nesting-utensils
Ladle stand..

joseph-joseph-chopping-boards
Chopping board file…

Ad hoc” tea infuser design with stand – no dripping, rolling off or mess after use

Branding is in the detail. And those little extra details can make all the difference in the busy shelves or high street shops…

Branding, packaging

How (NOT) to Advertise a Fleece Blanket

It’s one of those lovely finds my husband brought back from a business meeting – well, the photo that is, he wouldn’t have dared to get the product looking at the packaging!
I guess I may have been in danger of mocking him… have a look at the picture. Anything striking you as odd? Perhaps we are not getting this but why would you use a picture of a summery dressed girl with a laptop on her bare legs (if you’ve ever held that type laptop on your skin you’ll remember how hot it gets) advertising a cosy fleece blanket – which incidentally has not been treated with fire resistant chemicals and can thus not be used on soft furnishings, such as the sofa the lady is lying on?!!??!
I wonder what Alan Sugar would say to this packaging (‘does it show the product?’…) To me, it looks like a churned out product line not really caring about any brand awareness and purely targeting a ‘cheap buy’ at a motorway station, so never mind the apparent packaging inaptitude – it’s just a lovely sample of ‘what not to do’.

Brand-Packaging-Design-Mistakes
Not hot enough? Need a blanket? Don’t use it on a sofa though!

 

Branding, Design, Funny, graphic design, packaging

Coca Cola – A Brand That Pulls Its Socks Up…

The Diet Coke brand s on the move. A few months ago it was London Fashion Week.

diet coke and lipstick
At Boots as a freebie, the lip gloss was one promotion linking diet coke to the world of fashion and beauty.

fashion week cans 2012
Wild inside... some funky designs for the diet coke cans

fashion shoot
Positioning the brand in the fashion scene.

Now it is the launch of the Jean Paul Gaultier bottles for diet coke that is in the news. The ‘Madonna’ inspired designs position the brand as a cool accessory, which reminds me once again of the FiloFax strategy to use a designer to create a special collection for the rather traditional brand.
jean paul 02
Gaultier 01
Diet-Coke-by-Jean-Paul-Gaultier3
[youtube=http://www.youtube.com/watch?v=Sq8OKMw6c7I&w=560&h=315]
When looking at the different bottle designs and musing over the undoubtedly super versatile history of the brand, I remembered a scene from Strictly Ballroom that may have been the brand’s first exploration of the fashion subject – check out the socks! Almost as eccentric as the  ‘The Cure’ Love Song where they have socks hanging up in a cave.
Coca-Cola-Strictly-Ballroom
Product placement with a touch of fashion... foreboding the brand's strategy of 2012?

Here is a video of the whole scene. Obviously unintentionally, in light of the news and fashion hype surrounding the brand this just makes me smile.
[youtube=http://www.youtube.com/watch?v=WRx0b993Lj4&w=560&h=315]

advertising, Funny, packaging

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