Tag: Standeazy

Getting the Hang of Standing Up – Progress for the Standeazy Brand

It’s been months since I last wrote about my Standeazy marketing journey. I tried a lot of different things and some are proving to be successful. Somebody mentioned on a podcast that starting a new business, it usually takes around 18 months for anyone to really take notice, but I think it also takes the entrepreneur or brand manager a while to figure out how to position the product, what marketing methods work best and which tools to use.

Airplane entertainment
Couldn't have flown without it!

After a stint of local networking, it became quickly apparent that Standeazy is going to need a wider reach than a local networking group can provide. Considering the time it takes to network ‘offline’, even after weeks of connecting with people it seemed that time was better spent to actually invest in some SEO.
So I embarked on the SEO journey and stumbled across a site that helps with back linking and gives you a free SEO report on your keywords with suggestions for on-site SEO. It cost about £10 per month and since following their suggestions, we have managed to appear on google for keywords we were on page 149 – now iPhone stand puts us on page 4 in the UK and page 6 in the US. There is more work to be done for sure but it shows it is possible. The final test for the SEO are sales from the website itself and they have gone up considerably since February so that’s something worth bearing in mind.
The site is called Clicksubmit and they have been very good with email response as well.
I started using PressKing for press release distribution and also created a page on our website with news and press releases. In December, we were featured in a Birmingham gift guide which again resulted in measurable sales from the local area so PR is a worthwhile time investment. As for the distribution services (I have tried GnosisArt via a special offer on GroupPrice and PressKing) I am less convinced.
B7Living Gift Guide
Getting some exposure

Far more (expensive) impressive are Vocus and PRWeb but they are unaffordable beyond the free trials.
Another great little tool I used to do some market research and to create content for press releases is Toluna.
On my list to try is social media platform roost – I am still unsure if it really is a good idea. I am trying to find someone who has used it and am still waiting back to hear from them why they need access to EVERYTHING in my FaceBook account. Why do they?
We set up a German outlet on amazon.de and the stands are selling there far better than we ever expected! I am now having everything translated to tackle the French market as well, but even just the German market has made such a difference.
What has been really exciting though is that we just completed our first corporate order! It’s taken a while but it is for Warner Bros promoting their UltraViolet brand to retailers at a trade show.
iPhone Stand for Warner Bros
Custom design and print for Warner Bros – the UV Standeazy

02 UV Standeazy iPhone Stand
The phone stand from the back...

We’ve also just had another review published and a video which is a great compliment.
Here is a video and the link to the site coolsmartphone.com.
[youtube http://www.youtube.com/watch?v=S4y2IUjagGs?rel=0&w=560&h=315]
So, I am continuing the hunt for a top spot on Google and I am hoping that by slowly making valuable connections in the media industry, Standeazy will go from strength to strength in the coming months.


Is Siri Really a German in Disguise?

Wondering if Siri is in fact German…
So, I’ve got Siri on my iPhone. It’s set up as English. I was super excited using Siri for text messaging or email – but kept on struggling to even get the simplest strings of words spelt out correctly. Now, I know that I have got an accent – German – but my husband is born and bred in the UK and struggles, too to make it work.
Recently I thought I’d just try for fun to talk to Siri in German and use it to email my family back in Thuringia and whehey – it just works a treat! Even the longest sentences come out without mistakes in them, it does the punctuation as requested and just rocks! My parents benefit from far longer emails – and this post would have taken a third of the time if I had dictated it to Siri in German – though my English readers will have struggled with that I guess…
I wonder if Siri has German roots or if it’s all a matter of elocution… Or maybe there is a setting for UK regional accents that would help. Any thoughts?

Funny, Standeazy

Standeazy has a press clipping!


We made it into the Christmas guide of B7Living magazine! It’s only a small feature, but it’s a start and reflects the feedback we get from those that have seen the phone stand in action – a nifty little gadget…
What was interesting to see from a PR point of view was that we had increased sales from within the reach of the magazine for about two weeks which enables us to put a value on to the piece and can become part of a marketing strategy.
Happy Christmas!

PR, Standeazy

A new chapter for Standeazy

Yesterday was decision making day with the team at Standeazy. We will test the waters with an expo in the local town centre in October. It is a gamble, of course, but the expo had some great results last year and attracted the Saturday shopping trade.
I am hoping to be able to make some valuable connections with local businesses for feedback and thoughts on the promotional gift marketing. We are getting more and more interest now in Standeazy as a promotional gift item and I am concentration on this area at the moment, working with a PR consultant I met on LinkedIn (and by now in person) to get us to the PR starting line.
I knew it would be a great challenge so I really value the feedback I have been given so far regarding press release writing. I slowly understand the mistakes I’ve made and this is good work in progress. To be honest though, the press release distribution element is a mystery still.
I am researching the trade press and how to get articles published in trade magazines, but so far not anything ground breaking has come to light.
So, in a nut shell, we are making progress and look forward to an exciting Autumn period for Standeazy.


A Stand for Standeazy

I am never quite sure about exhibitions but you have to try everything at least once I guess, so end of October we will attend a town centre expo to show the Standeazy phone stands and chat to local businesses and people about the stands as gifts or as corporate merchandise.
One element of design that does help with those sales are the price lists. Excel is amazing and a great tool for costings, but it does help customers to engage with the brand and products when a table is laid out within the brand guidelines and it is all visually following set rules. Branding doesn’t stop with the layout of stationery and brochures, the web and social media touch points – it runs all the way through internal communications and the ‘boring’ financial elements.
I had a look around the web but I can’t find a good collection of creative table designs (unless I am expanding this to furniture or web development tables) but I did come across this online CI portal that has a very eloquent attitude to tables.

Table guidelines
Tables within the ZF Identity Guidelines

ZF Colour Guidelines for Tables

I am trying to do some Christmas PR but magazines are swamped with eager product owners so I am not sure how successful it will be.
BUT we are getting more and more enquiries on the corporate gift front and a steady stream of consumer sales so can’t complain. I can see a new photo shoot coming along for the Autumn and Festive Season. We did take some in situ shots in a pub showing a toddler watching a video using the stand for an iPhone. They should help to demonstrate that angle.
If only I had some good relevant press contacts! LinkedIn is my new best friend – but networking takes time. Still, Rome wasn’t built in a day either so I am using this as a proverbial excuse to not rush.


Press releases that are being read

… and for today’s Standeazy revelation? Having just written a press release for Christmas and how the stands are a perfect little stocking filler, it did occur to me that perhaps I need to take a different approach to let people know about the product.
It has bugged me for a while now that the only seasonal variation is that of the ‘occasion’ you may want to buy the phone stand for, so I am now going to explore writing about the people behind the product, the process of how it existed and issues surrounding the use of stands – perhaps this will add some variety and interest to the releases and attract some journalist to discover just how clever the little cards are…


Ecademy and How to Write a Pitch

So what does a product need to go to market? A brand analysis. Tick. A strategy for its brand positioning in the market, its proposed dialogue with stakeholders, its social media engagement. Tick. A brand identity that captures the essence of the brand in a visually engaging manner. Thick. A website to start the dialogue (and sell the product). Tick. Packaging, a system of distribution and after sales care. Tick. The list goes on and there are more ticks in place – but also some big gaps appear on the scene.
A PR strategy. A way to contact buyers of B2B and B2C outlets. Search Engine Optimisation. Presence in relevant forums. Independent reviews of the product. And all this with no budget. Meet my Monday morning task list. No point in trying to run before I can walk , so this morning I concentrate on asking questions relating to approaching buyers.
I have long been a blackstar at Ecademy and the community has always been very helpful and professional, so off to the forum I go and ask my question. The answers are useful as always. There is a series of videos by Mike Harris talking about how to structure a pitch. I have a skype conversation lined up for Tuesday to chat to another blackstar about this – she did mention she thinks it’s a brilliant product so that is very encouraging.
Another reply from the owner of a merchandise business suggests that it will be very hard to pitch the product (the Standeazy phone stand that is) because the market already has a lot of different phone stands. So without having been able to view the videos talking about how to structure and develop a pitch, here is my attempt to explain why Standeazy is perfect as a promotional gift:

Proposed Sales Pitch for Promotional Gift Buyer

Standeazy phone stand abstract design with iphone and samsung
It's great for displaying a brand or message on the tab (here featuring the standeazy name)

What is it? Standeazy is a universal phone stand for smartphones or devices such as the iPod Touch with a special mechanism that makes it stable, yet portable and very easy to set up wherever you are. (Patent pending.) Standeazy is manufactured in the UK, made from Priplak® Polypropylene and is identically sized to a credit card which makes it easy to keep in your wallet.
Why should you care as a promotional gift seller? There are thousands of promotional products for the technology sector, at different price points and with different branding opportunities. However, Standeazy provides a unique credit card sized flat surface ready to carry the message of small or big brands – and because it fits in the wallet and is used time and time again in public, in the office or at home, this message gets maximum visibility.
The tab holding the phone provides a prominent place for a key message or brand identity.
When folded flat, the Standeazy acts as a business or marketing card.
It connects a brand with the ever-increasing smartphone market, and with a sense of clever, customer-friendly, innovative thinking.
Standeazy is not just a gadget a client may brand as their own, it is a marketing tool that is as cheap as a well-made business card and as practical as an expensive standard phone stand for hands-free use of smartphone applications.
So what is that smartphone stand stuff all about? Smartphones are becoming more and more part of the consumer and corporate lifestyle. Standeazy holds smartphones with or without protective cases in landscape or portrait mode.
This means, for instance, that hands-free video conferencing via Skype or FaceTime is possible wherever you are – without any expensive or time-consuming set up. In the office, apps such as Air Display greatly benefit from the phone stand, enabling users to shift toolbars or selected applications to one side without the need for a second monitor.
We’ve had mums and dads feedback that the stands are now an irreplaceable part of toddler entertainment keeping the little ones occupied with some kids’ videos whilst recharging the parental batteries – with the phone safely placed on the table, away from curious fingers.
We’ve seen our stands being used by patients in hospital watching videos as a diversion without having to hold their iPod – and by business people on the train watching movies on their iPhone to pass the journey time.
Being useful for both males and females, for professionals and families, young and old, Standeazy is an ideal promotional gift that is not seasonal and, unlike the majority of conventional gift items, displays a company’s brand/message ‘on the go’ rather than being left in the office or at home.
Solving a growing need of smartphone users for an ultra-portable phone stand, it gives your client a unique platform to address their stakeholders be it as a giveaway at an exhibition, a direct mail item or a ‘welcome’ gift.
———-the end———-
I am bracing myself for much appreciated feedback. I am not sure if this is too short, too long, too inconcise, if I need to mention the costs, the reviews, order times, etc. Curious to see what comes back…

marketing, PR, Standeazy

Cision and that Christmas Press Release

Cision is clever. They are a huge PR platform – but they do give you some freebies that make their brand talked about even by those (like myself) who can’t afford the subscription service.
They also run an interesting site that shows ‘journalist tweets’ – www.journalisttweets.com which can be useful if you can answer their questions or comment on specialist subjects.
Their Christmas guide is a nice little helper to hopefully get some coverage for the phone stands as a great stocking filler for the festive season.
I’ve written a press release introducing Standeazy as a gift, but next is creating a good image to go with it.
Standeazy Stands Up And Out From Dull Stocking Fillers
There is an easy choice for clever Christmas and party gifts.
Anyone owning a smartphone will know the abundance of applications from video chat to TV and movie streaming that benefit from hands-free use; but where is that fancy stand when one needs it out and about? Discover Standeazy, the credit card sized phone stand designed for smartphones and devices such as the iPod Touch.
When it comes to Christmas shopping, loved ones (and what to get them) can quickly turn into a dreaded nightmare. Another bundle of socks? A funny mug? Slippers? When it comes to not wanting to spend too much on a nifty gift, the choices become quickly limited and frustratingly dull. And all too often, the latest gadgets are already around the house anyway, so it’s a big head scratching season ahead of the festive one.
Holding a phone can be as simple as this: a credit card sized piece of Priplak® polypropylene engineered to work for different viewing angles in both portrait or landscape. It’s suitable for devices with or without protective cases.
And what’s really neat about this clever phone stand? It fits into any wallet so it’s right there to unfold – wherever the phone (and owner) may be.
Standeazy currently comes in eight different designs and with prices starting at £3.50 there is a stocking filler to be had that is clever and fun for every smart phone user in the family.
So now I have to start working those editorial calendars, create a good image and try to knock on some doors. Never done it, but we’ll see. It might be the best Christmas for this fledgling brand yet!


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