Category: Brand Loyalty

Brand management in a locked down new world

September 14, 2020

175 days into life with Corona, businesses are getting used to developing ways of dealing with the volatility and uncertainty the pandemic keeps throwing at us. Surveying smaller companies we work...

What brands do in a crisis

March 25, 2020

Another day in isolation, another day where brands are being made or broken by how they react, how they communicate and how they connect to us during this outbreak. I get really annoyed now by all...

attitude, brand loyalty, brand management, Brand Managment, brand message