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Tag: attitude

What-do-brands-do

What brands do in a crisis

Another day in isolation, another day where brands are being made or broken by how they react, how they communicate and how they connect to us during this outbreak. 

I get really annoyed now by all those automated funnel sales emails that are coming through fishing for subscribers. The jolly sales talk of marketeers trying to tell me how to make my money with PPC and FaceBook advertising, or how they can set up retargeting pixels for me to work wonders. Put it on pause! My whole world is… 

It’s house hold brands as well though that show their true nature, good and bad.

Wetherspoons informed workers that they will no longer be paid, saying he would only start payments again once the Government’s scheme to cover 80% of wages is in place – despite the Treasury saying that grants for salaries could be backdated to March 1.

Sports Direct is highly criticised for their handling of staff safety amidst their belief that the shops should stay open despite all the dangers this poses to staff and shoppers. 

Apple, on the other hand, has been able to source 10M masks for the US and millions more for the hardest hit regions in Europe. In his tweet, Tim Cook shares the news. 

BrewDog, an independent distillery in Aberdeenshire, UK, has used its distillery to produce hand sanitiser and is giving it away to local charities and the community. James Watt, Founder of BrewDog, said on Twitter: “We want to do all we can to help everyone get through this difficult time.”

German manufacturers Rotkäppchen and Jägermeister are helping out by supplying ethanol for the production of desinfectant.

For those of us home schooling, various TV personalities are offering their time for free to keep kids active and help to educate them. Carol Vorderman has opened up her online maths school for free for the duration of the school closures: https://www.themathsfactor.com/

Joe Wickes is doing daily PE class workouts at 9am on his Youtube channel: https://www.youtube.com/watch?v=K6r99N3kXME

David Walliams releases a free audio story on his website every day for 30 days and there are lots of free activities/resource packs to download: https://www.worldofdavidwalliams.com/elevenses/

Darcey Bussell is giving free dance classes on her DDMIX FaceBook page. Audible has made hundreds of stories free during the lockdown. https://stories.audible.com/start-listen

Supermarkets are doing their best to make shopping easier for the elderly by having special shopping hours amidst panic buying and empty shelves.

There is so much going on, good and bad, and these just a few samples of how this crisis is not just a test for the operations side of companies, but also for their brands. We are vulnerable, we are uncertain and we lean on those we can rely on – be it in our neighbourhood via WhatsApp groups, via social media or phone calls. We don’t just seek the comfort (albeit mostly remotely) of our families and friends, it’s brands we look to for reassurance just as much as we look at our politicians and celebrities.

It’s judgement time and brands – personal or business – have the amazing opportunity to use their profiles to help people not just with products but mentally.

Of course there is one brand that should get a knighthood if there was such a thing. The NHS is doing amazing things. It really is a people brand. I am humbled by the hard work they do, the impossible situation they find themselves in and the ongoing commitment they show to our health. It’s absolutely awe inspiring. There are countless examples of their efforts to campaign for #StayAtHome…

I have been lucky to work with quite a few NHS hospitals / operations on branding and web projects, so it’s pretty emotional for me personally at the moment because I know the people that work there are struggling right now and there is not much I can do. I’ve volunteered to help along with 400,000 other citizens hoping that I can give a little bit back myself but I am afraid it will only be a small drop on a hot stone.

The NHS – for me – is definitely one of the brands that seems to be genuine and authentic from the inside out. Something every business should aspire to be from a human point of view.

I hope we will get through this together and have a chance to say a big THANK YOU to all those brands that are on our side right now.

attitude, brand loyalty, brand management, Brand Managment, brand message

How to stay sane working from home

If you are usually working in an office, motivated by your team and the structure put in place by your managers, working from home can be quite a daunting experience.

It can be easy to feel that you are not getting anything done and a sense of stress/panic may set it, so:

Productivity:

  • Wear work clothes. Pretend you are going to the office in your normal attire.
  • Track your time – either on paper or with the many good apps. Break it down by section of work or client.
  • Make a checklist at the start of every day, preferably on paper.
  • Add to the list little incidental tasks you didn’t first think of, even if quite minor.
  • Tick off everything you’ve done during the day.

In terms of sanity:

  • Take the time to have tea breaks.
  • Take them away from the “office” preferably in the garden.
  • Don’t listen to the news all day. Find some good music or, if you can concentrate with the spoken word, find some good podcasts or audio books.

Fitness:

  • Don’t snack.
  • Stand up regularly and stretch.
  • Take calls whilst walking if you don’t have to be right in front of your computer.
  • Plan some exercise at lunch time or in the evening.

Communication:

Make the effort to keep in touch with your colleagues.

  • Have a morning catch up.
  • During the day, ask them how they are and what’s their setup like.
  • Don’t get mad if they appear not to be working as much as you, it’s not a race to the bottom, and their circumstances might be different to yours.

Family:

  • Make a conscious effort to be forgiving, the kitchen might be messy, the kids might start to get crazy. It’s new for all of us, and as an adult we have to be a sponge for some of the stress.
  • Try to get some one to one time with each family member, either for a game or chat or cooking together.

End of day:

  • Look at your list to see what you’ve achieved and be happy about any of the ticks, no matter how minor!
  • Think of something or someone that you should be thankful to. Even if small.
  • Try to get the whole family to do the same.

Mostly remember that this will end. Also that we are incredibly lucky.

Message us if you need any help.

attitude, business, corona crisis

Working from home – with your significant other

We are living in crazy times right now, that’s for sure. No matter what your working circumstances are, it’s going to be a wild ride before anything gets to be the new normal.

One thing I don’t have to think or worry about is what it will be like working with my husband.

We started Essence together in 2003 and both gave up our day jobs in 2004 / 05 to dedicate all our time to our consultancy. Since then, we have been working side by side on-off project depending, and our relationship has not suffered, but there are some things we found worked for us…

We work in a little home office, in one room. That may not suit every couple, but for us it is nice to be together (unless Steve has a string of video conferences to attend) and it’s practical to keep work in a work space. If you want or have to share a room, consider this:

Agree first on what background noise you will have during working hours

This is super easy now with lots of types of noise cancelling headphones, but before that we used to chat about what’s on our plate and if we needed quiet time or if some music would be good. Steve is a developer and analyst so when he has to focus, classical music really works for him. I am a soppy person and it makes me feel very emotional so it’s not that great for me when I’m designing. I prefer to listen to programmes so it’s a bit like having office banter in the background. And when I do strategy or copy writing, it’s all noises off – apart from the cat purring…

Don’t chat about non-work stuff at work

Time is precious. Especially now when we also have kids to entertain, uninterrupted work time is a premium. Don’t get distracted by catching up on what DIY needs to be done or what holiday plans you may want to make. Instead, wait for natural gaps in between jobs, meet in the kitchen for a cuppa and chat then. You get a little break and don’t feel you’re interrupting. If you need a break before your partner, have it, but don’t impose it on him or her and pull them inevitably out of a good train of thoughts.

Instead, use the ‘commute time’ to sit together and have a banter – the saved travel time is perfect to use for chit chat!

Wear work clothes

Don’t sit down in your undies or pjs. We found it helps to pretend to be in a real office even if it’s just a corner in your home. (Plus it may be too tempting to pursue more leisurely activities if you sit there semi clad 😂).

Share boring admin

If you have rather dull but necessary admin tasks as part of your work, same business or not, do them at the same time so you can agree it’s ok to moan about them! We do… and it helps to not struggle on your own.

Keep your work space tidy

If you can work from a study or spare room or even convert a corner in your bedroom to have a table in to work on, keep it tidy so both of you don’t have to feel pressure of more clutter to deal with.

Be patient and kind

Of course this is not going to be easy. You may find you function better in different rooms if you can.

If your jobs require different levels of concentration, noise cancelling headphones may be the answer without having to miss each other’s company.

No matter what the day throws at you work wise, don’t reflect your frustration on your partner. Being stressed is one thing, but venting on your other half who is an innocent bystander is not fair on them or you. If you get a bit wound up, talk about it (next break) and you might get a soothing shoulder rub and a hug! Be kind and accept it’s not going to be perfect, but neither is normal office work.

Respect different time requirements (but don’t use it as an excuse to hide during tea prep)

Very much job depended, it may well be that one of you can finish early. That’s ok… we all need to do the best we can and on another day it could very well be you needing to ‘stay late’.

Saying that, if it’s always you then ending up doing the household whilst he is working longer, beyond the usual hours, it’s good to check if perhaps the project itself is at fault and timings need to be adjusted. It’s easy to fall in that trap and the one left to hold the baby may resent you for it.

For us, it’s always been pretty seasonal that I have to work more at certain times in the year but I have a break first when the kids are back from school to have time with them and do household tasks together. I then add a late session if I need to.

I’ll let you know how I get on having my three boys all day every day now and working around home schooling them. I figure that’s a completely different challenge to being productive with your partner working beside you 😂😂😂

attitude, business, corona crisis