Tech, branding and ducks

I just mentioned a paragraph I have in our brand strategy workbook to my other half, techy Steve, and he taught me yet another new thing. Duck typing! (“Duck typing in computer programming is an application of the duck test—”If it walks like a duck and it quacks like a duck, then it must be a duck”—to determine if an object can be used for a particular purpose. With normal typing, suitability is determined by an object’s type.” Wikipedia)

Our brand strategy workbook talks about why you should bother with a brand strategy: “If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.” With a good strategy, you make sure your duck isn’t suddenly featuring a shark fin and razor sharp teeth hunting little chicks…

I like it when tech and design share the same sentiments.