Category: Brand Management

Brand Consistency: More than Just a Logo

September 1, 2023

In a world brimming with options for virtually every product or service, how do you make your brand stand out? Brand consistency is one of the crucial elements in achieving this, but it is often overlooked...

Missed opportunity alert

March 15, 2022

I love working on brand strategy and design projects, and I’ve always seen the two as interconnected. For me, graphic, web or interior design are all tools to bring a company’s message...

What’s a media kit and how do I create one?

February 7, 2021

A media kit (or press kit) is a package of information relevant for the distribution of information for companies, charities or other organisations. They include facts about the people involved, the...

Marketing Ideas for Hotels and Hospitality in 2021

January 16, 2021

While 2020 took every business by surprise, it revealed a new shift in customer trends that are likely to continue in 2021. As we head into the New Year, now is the time for your hotel or hospitality...

hospitality marketing

Kiss your brand

January 14, 2021

K.I.S.S. stands for Keep It Simple Stupid. It’s a a design principle noted by the U.S. Navy back in 1960. If you are a linguist, you may just need to ignore the obvious flaw in the abbreviation…...

What is a logo?

November 12, 2020

A brand is not a logo. A logo is not a brand. “A logo is the gateway to the brand.”Milton Glaser Weirdly, in some ways the brand used to be a logo. Going back to the origins of branding, when...

logo

New brand identity for High-end Tour Operator Luxury Vacations UK

October 10, 2020

Luxury Vacations UK had outgrown its existing brand we developed for the client over a decade ago. The timing was planned to coincide with a major re-work of the tour operator’s website, as well...

Brand management in a locked down new world

September 14, 2020

175 days into life with Corona, businesses are getting used to developing ways of dealing with the volatility and uncertainty the pandemic keeps throwing at us. Surveying smaller companies we work...

What brands do in a crisis

March 25, 2020

Another day in isolation, another day where brands are being made or broken by how they react, how they communicate and how they connect to us during this outbreak. I get really annoyed now by all...

attitude, brand loyalty, brand management, Brand Managment, brand message

Luxury Holidays in the UK – Can I book now please?!

September 10, 2018

We’ve been working with Luxury Vacations for more than 12 years now – rather shocking how time flies! The team have always been amazing in a graphic design sense, appreciating and demanding good...

Brochure Design