Category: Marketing
Today is international women’s day. It’s a day we always observed and celebrated back in the former East when I was a child. Our pen pals from Russia would send these amazing cards for...
Hotel marketing ideas for the way out of the pandemic
Hotel marketing ideas may not be on your mind right now… but with the new timeline to opening up announced, it’s going to be critical in the coming weeks to secure much-needed bookings....
What’s a media kit and how do I create one?
A media kit (or press kit) is a package of information relevant for the distribution of information for companies, charities or other organisations. They include facts about the people involved, the...
Marketing Ideas for Hotels and Hospitality in 2021
While 2020 took every business by surprise, it revealed a new shift in customer trends that are likely to continue in 2021. As we head into the New Year, now is the time for your hotel or hospitality...
How to add Adobe fonts to Spark
If you want to add Adobe fonts to your Adobe spark app to use in branded content and you think the obvious route is to go to ‘brand’ and add the font there, you may look in despair.
Of...
Navigating Online
If anyone ever had any doubt, this year must have shown to businesses of all sizes and varieties that the world is happening online. And as a business, it’s ever more important to give customers...
Existential holiday reads
If cats could talk, would they cry… by Anatoli Scholz
I kept the book for my holiday so I could read it cover to cover. I mean – if cats could talk… I have so many thoughts about...
Always say never! Oh, never mind…
This morning, something dropped in my mail box and I had to look twice, three times even and check my previous emails to see if it really could be true. Did Gmail and Unibox have a serious issue with...