Author: Regine Wilber
Burley Law
Take a peek at my work with Burley Law! Together, we’ve jazzed up their brand identity, whipped up a sleek website, sparked engaging social media conversations, designed some cool merchandise,...
The art of patience: mastering time for better creative thinking
Have you ever felt that rush of excitement when you’re handed a new design brief? That sense of eager anticipation mixed with a dash of creative anxiety as you ponder over where to begin? If...
Restaurant Branding for The Hyatt Regency London Blackfriars
Hyatt Regency London Blackfriars
Branding and menu / collateral design four distinctive F&B outlets at Hyatt Regency London Blackfriars showcasing our commitment to exceptional hospitality design,...
Let’s talk fibres
Your brand connects with your customers in many different ways. Some call it touch points, but simply-put it’s all the varied ways someone will come across your brand in the mind, online and...
Your web tech wrapped up
It’s geeky time again! Let’s talk web tech… If you have a website, you probably know there’s a lot more to the site itself. My clients won’t notice most of these extra things to think about when...
International Women’s Day
Today is international women’s day. It’s a day we always observed and celebrated back in the former East when I was a child. Our pen pals from Russia would send these amazing cards for...
Hotel marketing ideas for the way out of the pandemic
Hotel marketing ideas may not be on your mind right now… but with the new timeline to opening up announced, it’s going to be critical in the coming weeks to secure much-needed bookings....
What’s a media kit and how do I create one?
A media kit (or press kit) is a package of information relevant for the distribution of information for companies, charities or other organisations. They include facts about the people involved, the...
Marketing Ideas for Hotels and Hospitality in 2021
While 2020 took every business by surprise, it revealed a new shift in customer trends that are likely to continue in 2021. As we head into the New Year, now is the time for your hotel or hospitality...
Kiss your brand
K.I.S.S. stands for Keep It Simple Stupid. It’s a a design principle noted by the U.S. Navy back in 1960. If you are a linguist, you may just need to ignore the obvious flaw in the abbreviation…...
Brand colour swatches and why they matter
Have you ever wondered why so many companies of a certain type use a certain colour in their brand identity? And how it gives you a funny feeling when you see one that just doesn’t kinda fit?
Most...
brand, brand advertising, brand design, Brand Identity, brand identity design, Brand Strategy, Branding
Tech, branding and ducks
I just mentioned a paragraph I have in our brand strategy workbook to my other half, techy Steve, and he taught me yet another new thing. Duck typing! (“Duck typing in computer programming is an application...
How to add Adobe fonts to Spark
If you want to add Adobe fonts to your Adobe spark app to use in branded content and you think the obvious route is to go to ‘brand’ and add the font there, you may look in despair.
Of...
What is a logo?
A brand is not a logo. A logo is not a brand.
“A logo is the gateway to the brand.”Milton Glaser
Weirdly, in some ways the brand used to be a logo. Going back to the origins of branding, when...
What is an aperture
Both in photography and in typography, the aperture describes an opening. In cameras, its size correlates with how much light goes in. In typography, it’s closely related to what’s called a counter.
As...
Serif Typefaces and their lesser-known sub classes
A serif is not a serif, so there are sub categories, pointing to the origin of each class. Serifs can be categorised as Venetian, Old Style (Geralde), Transitional, New Transitional, Modern, Slab Serif...
Navigating Online
If anyone ever had any doubt, this year must have shown to businesses of all sizes and varieties that the world is happening online. And as a business, it’s ever more important to give customers...
New brand identity for High-end Tour Operator Luxury Vacations UK
Luxury Vacations UK had outgrown its existing brand we developed for the client over a decade ago. The timing was planned to coincide with a major re-work of the tour operator’s website, as well...
Colours, colours, colours
Fast becoming one of my favourite colour palette sites is http://colormind.io (Yes, they should have an ssl certificate, but I don’t think they will steal your date – you can just use it...
The Woodlands Suite
The private wing of the Royal Orthopaedic Hospital in Birmingham needed a completely new website. The site is based on Joomla and uses our fully customisable page builder to create a new, clean and...
Existential holiday reads
If cats could talk, would they cry… by Anatoli Scholz
I kept the book for my holiday so I could read it cover to cover. I mean – if cats could talk… I have so many thoughts about...
Brand management in a locked down new world
175 days into life with Corona, businesses are getting used to developing ways of dealing with the volatility and uncertainty the pandemic keeps throwing at us.
Surveying smaller companies we work...
SVG files and Joomla – a workaround
SVGs are super exciting especially if you are working with platforms that allow animating strokes and controlling the svg file with css. It’s also really convenient to have super sharp logos...
A little trick when you hit a locked installer in Akeeba
If you ever need to restore a backup with Akeeba Kickstart, follow their documentation video from their website and before you click ‘run the installer’, read this:
If you have ever...
Screen caps magic
Whether you are trying to put together a presentation or you want to share a bit of news in an email – or you are trying to present some creative work to a client – screen caps are super useful to...
First day on the bus
I’ve just received some lovely photos from the school bus’ first trip to Mukwashi Trust School. All the kids are wearing masks because of the covid crisis, but they have a place to go to...
A shortcut to building bridges
When you are in photoshop and want to just quickly open bridge to look at a bunch of pictures you may want to use, it’s a little shortcut that comes in handy: Command + Shift + O. It’s...
The marvellous Mrs Hollingsworth
This has been one of my favourite projects recently. Creatives are like doctors – the worst patients. I am not sure if I read this somewhere or if it’s an unspoken gospel. For me, I know how...
How to add free apple fonts
Apple has released more free fonts as part of Catalina. You can see the complete list of fonts to download here:
https://support.apple.com/en-us/HT210192
When you get to your FontBook app and...
Mukwashi Trust School
Design for charity
It’s not always about the money. And when a client of mine mentioned his new charity project, helping a school in Zambia, it felt right to be involved. With branding and...
Fooled by Progress
Complex problems require simple solutions. This book, by acclaimed British journalist Ross Butler, explains why.
This book is a survival guide for humanity. It explores the concept that progress...
Corona Crisis help for directors of Limited Companies
Martin Lewis has looked at how limited companies may be able to get help from the government.
Key points:
If you are having PAYE, you can go on the furlough scheme.
You CAN’T work...
Clap for our carers
Annemarie Plas shared the idea for an event that united the nation. 8pm was the time to make some noise for our carers – 2m apart of course – to show how thankful we are for all they are doing right...
What brands do in a crisis
Another day in isolation, another day where brands are being made or broken by how they react, how they communicate and how they connect to us during this outbreak.
I get really annoyed now by all...
attitude, brand loyalty, brand management, Brand Managment, brand message
How to stay sane working from home
If you are usually working in an office, motivated by your team and the structure put in place by your managers, working from home can be quite a daunting experience.
It can be easy to feel that...
Working from home – with your significant other
We are living in crazy times right now, that’s for sure. No matter what your working circumstances are, it’s going to be a wild ride before anything gets to be the new normal.
One thing...
How to lock down documents
Amidst the current corona crisis, one of my clients needed a quick fix to communicate some potentially scary documents with their staff without alerting the public, and they didn’t have an intranet.
We...
Admin? The stick of creative work.
I filled in a business health check and one of the questions was how you cope with admin.
It’s the dread of most businesses – it has to be done, someone has to do it, and sadly, being a...
What is a masterpage in PowerPoint?
It’s also called a slide master in Microsoft PowerPoint, and it’s basically the slide that sits above all the other slides and as such it controls the visual elements of the theme, such...
How do I create a new blank presentation in PowerPoint
Press CTRL + N
😊 This short cut also works in most other adobe and Microsoft software – Word, Excel, Indesign, Illustrator, Photoshop etc…
Always say never! Oh, never mind…
This morning, something dropped in my mail box and I had to look twice, three times even and check my previous emails to see if it really could be true. Did Gmail and Unibox have a serious issue with...
A new website for Interior Designer James Charles
James contacted us with the need for a new website, initially featuring his past successes, soon to be enhanced with his current projects in the world of architecture and design.
James has been...
New brand identity for Hemp’s CBD Oils
Just finished – a new brand identity for natural food supplement business Hemp’s CBD Oils. This has been a great project to work on, not just because I know the client from other projects...
Stonebridge Talent Branding
September has been a really productive and busy month – perhaps businesses are getting their ducks lined up for the winter months or perhaps it’s a general vibe of wanting to get things done after...
Luxury Holidays in the UK – Can I book now please?!
We’ve been working with Luxury Vacations for more than 12 years now – rather shocking how time flies!
The team have always been amazing in a graphic design sense, appreciating and demanding good...
Layers of Deception
This has been a great project. We’ve been working with Leo James, a UK crime author, to create his latest book cover design for his crime thriller Layers of Deception. We created a ‘layered’...